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The Story of Assertiveness: Expressing Yourself with Confidence

Updated: Dec 12

The Emotions Library project is a collection of stories about the emotion(s) we experience. Stories bring meaning and clarity, helping us understand our emotions better. We do this so everyone can access knowledge, gain emotional literacy, and develop self-awareness. Today, we’re diving into a vital aspect of communication that shapes our relationships and self-perception: assertiveness.


Emotional Literacy: Understanding and Expressing Assertiveness
Emotional Literacy: Understanding and Expressing Assertiveness

Experiencing assertiveness informs us about the power of clear, confident self-expression. It reveals how effectively communicating our needs and setting boundaries can strengthen relationships, build mutual respect, and boost self-esteem. Assertiveness teaches us the balance between advocating for ourselves and respecting others, fostering healthier interactions and personal growth.


Story: Feeling confident and self-assured in expressing oneself.


Impulse: Needs to communicate clearly.


Etymology: From Latin assertus, meaning to affirm or maintain.


Purpose: Encourages healthy communication and boundary-setting.


Emotional Regulation and Journaling


In partnership with Calm3D, we provide a safe space for self-regulation, helping you find peace, safety, and security as you reflect on your emotional experience and explore your story of feeling assertive.


Visit www.playcalm3d.com to create an empowering environment where you can practice assertiveness, process your thoughts, and find clarity as you embrace the strength of expressing your needs.


Reflective Questions


1. What situations require you to be assertive?


2. How can you express your needs clearly?


3. What steps can you take to build your confidence?



Assertiveness isn’t about dominating a conversation or insisting on getting your way—it’s about standing firm in your beliefs while respecting others. Let’s delve into what it means to be assertive, why it matters, and how you can practice it in everyday life.



Feeling Confident and Self-assured in Expressing Oneself


Arlene was known for her kindness. She was the friend who always said yes, the colleague who took on extra work, and the daughter who never voiced her disagreements. While people praised her generosity, Arlene often felt drained and invisible. Her needs were brushed aside, not out of malice, but because she rarely voiced them.


One day, after an especially exhausting week at work, Arlene was asked by her manager to stay late again. She wanted to say no—she had promised her sister she’d help her move that evening—but the words wouldn’t come. As she opened her mouth to agree, her sister’s earlier comment replayed in her mind: “Arlene, you’re always helping others, but you never stand up for yourself.”


Something clicked. Instead of her usual compliance, Arlene took a deep breath and said, “I’m sorry, but I can’t stay late tonight. I have a personal commitment.” Her manager paused, surprised, but nodded. “Of course, Arlene. Thanks for letting me know.”


Emotional Literacy: Understanding and Expressing Assertiveness
Emotional Literacy: Understanding and Expressing Assertiveness

Arlene walked out of the office feeling lighter. It was a small moment, but it felt monumental.


Over the next few weeks, Arlene began practicing assertiveness in other areas of her life. When her friend suggested a restaurant she didn’t like, Arlene offered an alternative: “I’d prefer something with vegetarian options—how about that new café downtown?” Her friend readily agreed, and Arlene realized her input mattered more than she had believed.


There were challenges, of course. One evening, during a team meeting, a colleague interrupted her repeatedly. Normally, Arlene would have let it slide, but this time, she spoke up: “I’d like to finish my point before we move on.” Her voice was steady, not confrontational. The room quieted, and she continued speaking, her heart racing but her confidence growing.


Each instance built on the last, creating a foundation of self-respect and mutual understanding in her relationships. Arlene discovered that assertiveness wasn’t about being pushy or aggressive—it was about honoring her needs while respecting others.


A turning point came when Arlene’s best friend, Lily, confided that she admired Arlene’s newfound confidence. “I always thought you were so easygoing, but now I see how much strength it takes to stand up for yourself. You inspire me to do the same.”


For Arlene, this was the ultimate validation. Assertiveness wasn’t just about her—it was about creating a culture of openness and respect in her relationships.


As Arlene reflected on her journey, she realized that her voice had always been there, waiting. All it took was a little courage to unlock it. And with each moment of assertiveness, she wasn’t just advocating for herself—she was showing others the power of clear, confident communication.


In finding her voice, Arlene didn’t lose her kindness. She simply paired it with strength, creating a balance that allowed her to thrive.


Impulse: The Need to Communicate Clearly and Authentically


The impulse to be assertive stems from a fundamental human need: the desire to be understood and respected. When we communicate assertively, we bridge the gap between expressing ourselves and fostering mutual understanding. This is particularly important in situations where emotions run high, or when there’s a risk of being misinterpreted.


For example, in the workplace, if your contributions are being overlooked in meetings, your impulse to be assertive might lead you to say: “I’d like to share my thoughts on this topic before we move on.” By doing so, you affirm your presence and value without undermining others.


Being assertive is also about advocating for yourself while nurturing relationships. It’s the antidote to passivity (which might leave you feeling ignored) and aggression (which can alienate others). This balanced approach ensures that you not only communicate clearly but also maintain harmony in your interactions.


The Origins of 'Assertive'


The term assertive comes from the Latin word assertus, which means “to affirm” or “to maintain.” This origin reflects the essence of assertiveness: standing firm in your truth and expressing it in a way that upholds mutual respect.


Affirming is to validate your thoughts, feelings, and boundaries. It means acknowledging your worth and expressing it confidently. To maintain, on the other hand, emphasizes the consistency of this practice—not letting external pressures or fears sway you from standing your ground.


Understanding the roots of assertiveness helps us see it as a timeless skill. It’s not just about speaking up but also about maintaining integrity in our communication. Assertiveness bridges self-expression with emotional stability, making it a cornerstone of healthy relationships.



Purpose: Encouraging Healthy Communication and Boundary-Setting


At its core, assertiveness serves two vital purposes: promoting healthy communication and establishing boundaries.


Emotional Literacy: Understanding and Expressing Assertiveness
Emotional Literacy: Understanding and Expressing Assertiveness

  1. Healthy Communication

    Assertiveness allows us to articulate our feelings, needs and desires clearly and constructively. This reduces the likelihood of misunderstandings and conflict. For instance, saying, “I need more time to complete this task” is far more productive than silently struggling or snapping under pressure.

  2. Boundary-Setting

    Assertiveness empowers us to set boundaries that protect our well-being. Boundaries are essential for maintaining balance in our lives and relationships. Saying no to an overwhelming request—“I can’t commit to that right now”—is an act of self-care and respect.


Assertiveness is a pathway to mutual respect. It shows others that we value ourselves enough to communicate honestly while valuing them enough to do so respectfully. This creates a positive dynamic where everyone’s needs are acknowledged.


Emotional Literacy: Understanding and Expressing Assertiveness


Assertiveness is deeply intertwined with emotional literacy, the ability to recognize, understand, and express emotions effectively. Emotional literacy equips us with the tools to:


  1. Identify Our Emotions

    Before we can communicate assertively, we need to understand how we feel. For instance, are you frustrated, disappointed, or anxious? Naming these emotions helps clarify what you need to express.

  2. Regulate Emotional Responses

    Assertiveness requires calmness and composure. Emotional literacy allows us to regulate intense emotions, ensuring that we communicate thoughtfully rather than reactively. For example, instead of yelling when angry, you might calmly say, “I’m upset because I felt ignored during our conversation.”

  3. Empathize with Others

    Being assertive doesn’t mean disregarding others’ emotions. Emotional literacy enables us to balance self-expression with empathy, creating space for meaningful dialogue. When discussing a conflict, acknowledging the other person’s perspective—“I understand why you’re concerned”—can lead to resolution rather than escalation.


By developing emotional literacy, we become more attuned to our inner states and better equipped to express them assertively. This, in turn, fosters healthier relationships and a deeper sense of self-awareness.



Reflective Questions


Developing assertiveness begins with self-awareness. By reflecting on your experiences and identifying areas for growth, you can better understand how to express yourself confidently and effectively. Consider these thought-provoking questions to guide your journey toward healthier communication and stronger boundaries.


Emotional Literacy: Understanding and Expressing Assertiveness
Emotional Literacy: Understanding and Expressing Assertiveness

  1. What situations require you to be assertive?

    Reflect on moments where your voice might have been overshadowed or your boundaries tested. How can assertiveness change the outcome?

  2. How can you express your needs clearly?

    Consider the language and tone you use. Are you being concise and respectful? How can you reframe your words to make them more effective?

  3. What steps can you take to build your confidence?

    Think about areas in your life where self-doubt holds you back. What actions—practicing assertiveness, seeking support, or celebrating small wins—can help boost your confidence?




Final Thoughts


Assertiveness is more than a communication style—it’s a life skill that embodies confidence, respect, and emotional intelligence. By understanding the impulses that drive assertive behavior, the etymology that underscores its importance, and the purpose it serves in fostering healthy relationships, we can fully appreciate its value.


If Arlene’s journey toward assertiveness resonates with you, consider enhancing your emotional literacy to better understand and navigate moments of uncertainty or self-doubt. Tools like Emoli Cards can help you identify and articulate your emotions, empowering you to approach challenges with confidence and clarity.


For personalized support, book an Emotions-Based Coaching session. Together, we’ll explore how assertiveness can transform your emotional landscape, turning moments of discomfort into opportunities for growth, resilience, and self-assurance, all while maintaining your well-being.


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